Lenovo - Lasers - (2008) :30 (USA)

With Lasers folks. Lasers. They might not be shooting out of his eyes, but they are still lasers. All hail Bonde Do Rol’ and the internet in-joke the creative team snuck into this script. VFX Supervisor/Lead VFX Artist Nic Seresin of Smoke & Mirrors New York (SMNY) created the purposefully retro VFX lasers.

Client: Lenovo
Spot Title: Troll, Laser
Air Date: Olympics 2008

Agency: Ogilvy & Mather, New York
Creative Director(s): Jeff Curry, Aaron Griffiths
Copywriter: Tristan Kincaid
Art Director: Mervyn Rey
Producer: Bè Garrett
Assistant Producer: Kristen Ettinger

Prod Company: Uber Content
Director: Dave Laden
Exec Producer/ Partner: Preston Lee
Exec Producer/Partner: Phyllis Koenig
Head Of Prduction: Steve Wi
Producer: Andy Grasheim

Post/Effects: Smoke & Mirrors/NY
VFX Supervisor/Lead VFX Artist: Nic Seresin
Creative Director: Sean Broughton
Managing Director: Jo Morgan
Exec. Producer: Celest Gilbert
Producer: Lauren Shawe
Assistant Flame Artist: Sam Caine

Editorial: Uber Content
Editor: Christjan Jordan
Exec. Producer: Maura Woodward
Producer: Heather Richardson
Assistant Editor: Colleen McKay

Telecine: The Mill
Sr. Colorist: Damien Van Der Cruyssen
Assist Colorist: Alex Maxwell
Producer: Claudia Guevara