Ogilvy & Mather, Sydney use Sumo wresters to show that the new Lenovo may be heavy on features but light as a feather in weight.

Rod Vallis : Creative Director
Rajesh Mani : Copywriter
Porus Khareghat : Agency Producer
Andrew Morris : Executive Producer
Tim Berriman : Producer
Director: Tina Bull
Production Company : Luscious International


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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