Ogilvy & Mather, Sydney use Sumo wresters to show that the new Lenovo may be heavy on features but light as a feather in weight.

Rod Vallis : Creative Director
Rajesh Mani : Copywriter
Porus Khareghat : Agency Producer
Andrew Morris : Executive Producer
Tim Berriman : Producer
Director: Tina Bull
Production Company : Luscious International


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.