If you're gonna sell a computer so flexible it's named "Yoga" with a bond style secret agent story, of course you'll get James Bond director Martin Campbell to shoot it. That's what Saatchi NY did. The parkour-ready secret agent here is a lady that can outrun the best of them, and her nimble lightweight un-scratchable computer is 100% along with her despite the rough handling. Hmmm. I might want one of these. I mean, you can operate it while one a jet ski. Will it make me able to drive a jet ski? Jet ski's, bah, whomever didn't name that a boatercycle needs to be spanked. Opportunity wasted.

Ad agency: Saatchi NY Lenovo "The Pursuit" CREDITS Chief Creative Officer: Con Williamson Executive Creative Director Brian Carley Executive Producer John Doris Art Director Billy Veasey Copywriter Bill Carlson Production Company Saville Productions Director Martin Campbell Director of Photography John Christian Rosenlund Executive Producer Rupert Maconick Line Producer Diane Leuci Editing House Rock Paper Scissors, New York Editor Biff Butler Assistant Editor Parker Whipple / Dan deWinter Producer Melanie Gagliano Executive Producer Eve Kornblum Visual Effects MPC, New York VFX Supervisor Gigi Ng Flame Artists: Gigi Ng Nuke: Carl Font, Michael Pettersson CG: Dean Robinson Producer: Derek-Macleod-Veilleux Music Composer Aeph Sound design 740. Music supervision Mad Planet. Agency music producer Ryan Fitch. Sound mix Company Heard City Mixer Philip Loeb

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (4)

  • Hygge's picture

    So much effort, yet so little idea...

    Oct 13, 2012
  • Dabitch's picture

    De molen is door de vang. :P

    Oct 13, 2012
  • netcruiser's picture
    netcruiser (not verified)

    who is that girl. she is hot!

    Nov 19, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    is'nt that Rachel star model* "the pornstar"..!!???

    Jan 04, 2013