French home improvement store Leroy Merlin,wanted to re-establish its position as the country's leading DIY store. This spot features people taking "Selfies," except they're really not, they're taking photos of their handiwork.

It's been a while since I've heard a Randy Newman song in a spot.

BRAND : Leroy Merlin BRAND MANAGEMENT: Erwan Soquet Agathe Ruckebusch Anaïs du Couëdic AGENCY : BETC AGENCY MANAGEMENT: Bernard Buono Vincent Reynaud-Lacroze Loren Hecker EXECUTIVE CREATIVE DIRECTOR: Stéphane Xiberras CREATIVE DIRECTORS : Eric Astorgue (AD), Jean-Christophe Royer (CR) COPYWRITER : Paul Delmas TV PRODUCER : David Green PRODUCTION HOUSE: RITA PRODUCERS : Michel Teicher Elodie Andurand SOUND PRODUCER : Capitaine Plouf DIRECTORS : Blacktool Brieuc Dupont & Clément Langlais

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.