Let's caffé - The Café Latte photo printer - case study (2013)

 
 

Let's caffé - The Café Latte photo printer - case study (2013)

Let's caffé had a bit of an image problem, like most kwik-e-marts, it had food, lollipops, magazines and.... elaborate coffee machines. And like most non-cafés, it had a hard time getting people to think of their vending machine style coffee as good, even if it is. So, to encourage people to try it they used the fact that they don't have a snooty tattooed barista fixing that latte, because no matter how good a human is with the foam, he can't print a picture. The machine can though. Customers snapped selfies and had them 'printed' on their coffee with chocolate powder. Many people shared their latte-shots on facebook and everywhere else, thereby alerting their stalkers to their new coffee-hangout, and spreading the word that Let's caffé has coffee.

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