Dulux Valentine and BETC Euro RSCG Paris brought together graffiti artist Matt W Moore, directing collective Le Groupuscule and techno artists Monsieur Monsieur to create a colorful installation/video. This is the story of how they did it:

We invited 3 cutting-edge artists to mix their talents in order to offer the French public an innovative performance, uncovering the 'arty' edge of the Let's Colour Project.
This project was initiated by American mural painter MWM ( http://mwmgraphics.com ) under people's eyes in Marseilles, Lyon and Paris. Each stage of MWM's work was captured on film by the young collective of directors Le Groupuscule -- gathering over 700.000 images by the end of the performances -- in order to make the video clip of Monsieur Monsieur's ( http://www.myspace.com/monsieurmonsie... ) new track "Walls are dancing".
Agency: BETC Euro RSCG Mural Painter: MWM Directors: Le Groupuscule Music: Monsieur Monsieur Production: RITA Films Executive Production: COSA Event Production: Upian Music Supervision: BETC Music Label: Green United Music

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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