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Alicia Keys extols the virtues of women being themselves, being badass, and having their own style. As long as they wear Levi's, that is. This spot is for the women's collection.
Client: Levi's
Levi’s Brand CMO: Jen Sey
Levi’s Marketing Leads: Lauren Uchrin
Creative Agency: FCB West
SVP, Group Creative Director: Colin McRae
Senior Producer: Rob Lee
SVP, Group Account Director: Vicki McRae
SVP, Account Director: Rebecca Pollock
Account Supervisor: Lauren Geismar
Assistant Account Executive: Abby McBeth
Production Company: Little Minx
Director: Malik Sayeed
EP: Rhea Scott/Jennette MacLachlan
Line Producer: Jack Benson
Editorial House: Rock Paper Scissors
Producer: Chris Noviello
Editor: Biff Butler / Alyssa Oh
Audio: One Union
Song: “28,000 Days” Alicia Keys
Audio Engineer: Joaby Deal