Levi's- Go Forth: Pretentious poetry with a capital P.

Levi's- Go Forth: Pretentious poetry with a capital P.

So, this is a new Levi's commercial. it's evolved the campaign to be less about America per se and, well...did I mention the VO is a poem? It is! And here is Kidsleepy's commentary as a poem in response.


Levi's- Go Forth: Pretentious poetry with a capital P.
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Client: Levi Strauss & Co.
Spot: "Thread"
AGENCY
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors Tyler Whisnand / Eric Baldwin / Don Shelford
Copywriter Erin Swanson
Art Directors Jimm Lasser / Monica Nelson
Producers Sarah Shapiro / Kirsten Acheson
Account Team Andrew Schafer / Jessie Young
Executive Creative Directors Mark Fitzloff / Susan Hoffman
Agency Executive Producer Ben Grylewicz
Business Affairs Cindy Lewellen
Strategic Planner Andy Lindblade
PRODUCTION
Production Company Park Pictures
Director Lance Acord
Executive Producers Jackie Kelman Bisbee / Mary Ann Marino
Line Producer Caroline Kousidinis
Director of Photography Lance Acord
EDITORIAL
Editorial Company Joint
Editor Tommy Harden
Post Producer Lisa Ashe
Post Executive Producer Patty Brebner
Assistant Editor Eric Hill
VFX
VFX Company A52
VFX Executive Producer Jennifer Sofio Hall
VFX Producer Matt Olmon
VFX Artists Andy Raphael Barrios / Scott Johnson / Bruno Parenti / Christel Hazard / Matt Sousa / Dan Ellis
SOUND DESIGN
Sound Designer Tommy Harden
VO Artist Renee Faia
MIX
Mix Company Eleven Sound
Mixer Jeff Payne
Producer Caroline O’Sullivan
Media Agency - OMD GLOBAL
Global Group Account Director Marcus Strijdveen
Group Director of Strategy Carrie Davis
Supervisor Jacqueline Thames
OMD US
Group Director of Strategy Carrie Davis
Supervisor Jacqueline Thames
Digital Director Matthew Ross
Senior Digital Strategist Donica Shye

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