In this new ad from Levi's, Charles Bukowski's words are the narrative to what looks like - in light of recent events in the UK - The London riots. So yes, go forth, and loot? Bad timing, really.
They started all this long before the London riots though, we posted the Go Forth Murals here, as they celebrate modern day pioneers. That's the idea of the campaign. Not riots. Rioteers aren't pioneers. Hey I rhymed, do I get a cookie?