New Levis viral from CUTWATER.
Shot in Los Angeles by Jake Schrier and Steve Mottershead. DP: Aaron Wesner

Production company: Park Pictures Visual effects: Woolgathering ECD: Chuck McBride Creative Director: Marty Senn Copywriter: Jake Schrier Account/Exec producer: Jennifer Golub Assistant producer: Bill Spangler Talent: Ben Dickinson, Jake Schrier, Anna Trapaga, Dave Smith (Driver), Joe Thomas (Driver).
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (4)

  • Neaner's picture
    Neaner

    I want to know how they made the jeans do that.

    Aug 07, 2008
  • Dabitch's picture
    Dabitch

    Uhm, metal balls.. Uhm.. String..? Uhm.... I have no idea actually.

    Aug 07, 2008
  • Allan1's picture
    Allan1

    There's probably 4 or 5 ways to do it, ranging from CGI (i.e. no real jeans were rolling down the street), to some mechanicals - like a semi-rigid framework in the jeans, with an invisible nylon cord, that has a sliding mechanism (when it gets to the bottom, it slides to the top, and repeats) - you pull on it, and the back end raises up, and then, when the back end becomes the front end, the cord shifts to the back, and you repeat the motion. Also, it could be a cylinder, that the jeans are in, and it is hidden by CGI in post.

    Aug 17, 2008
  • RLDavies's picture
    RLDavies

    That flip-flop movement looks to me like they're being pulled by strings top and bottom. As Allan says, it's easy enough to erase the "dirty work" nowadays.

    Aug 17, 2008

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