Jonas Åkerlund is more well-known for working with Lady Gaga, David Guetta, Madonna and fashion icons like Dior, rather than cars. Thus the crew Team One saw a different application for Akerlund’s visual storytelling. It's no Gucci fashion factory, but it does make the car look like an accessory rather than a vehicle.

Miles is the perfect mixture of Team One and Pkerlund, blending Beck's remix of Lykke Li's "Get Some" with urban trendsetters (read: fashion models wearing cool hats and flaunting tiger tattoos) to create an edgy and high-energy end product indicative of both agency and director.