ADRIAN TAKES LEXUS ISF INTO A WHOLE NEW DIMENSION

Faced with the complex Theory of Special Relativity and how best to put that across in Draft FCB’s script for the new Lexus ISF, Adrian De Sa Garces has managed to create a thought-provoking and beautiful ad that has the viewer wanting to take another look.

Based on the premise that the 311kw V8 Lexus is so fast that it is capable of slowing down time, De Sa Garces has managed to covey the speed and magnificence of the this beast of a vehicle in a way that is quite ethereal. This is a spot that is both visual and visceral.

Agency Name: Draft FCB - JHB EC Director: Grant Jacobsen Copy Writer: Erin Brooks Art Director:Leon Moodley Head of Broadcast: Rachel Andreotti Agency Producer: Wakhile Sithole Client Exec: Struan de Belleylay-Bourquin Production Company: Velocity Films www.velocityfilms.com Director: Adrian De Sa Garces Producer: Karen Kloppers DOP:Peter Tischhauser Offline edit Post Production: Left Post Productions Editor: Saki Bergh Producer: Jacqui Pearson On-line post production: Online: Condor Cape & Blade Special Effects:Condor Cape Music: Audiomilitia

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