Lexus took 2,000 thank you letters from real owners and turned them into a large suspended piece of origami. Looking at the installation one way and you see the new 2018 LS sedan. Look at it another way and you see the Lexus logo. It looks super cool. It's also the textbook definition of chest beating.

Client: Lexus
Agency: Team One
Chief Creative Officer – Chris Graves
Executive Creative Director – Tim Wettstein
Group Creative Director – Jason Stinsmuehlen
Creative Director – Amanda Abrams
Associate Creative Director, Art Director – Jim Darling
Associate Creative Director, Copywriter– Ryan Durr
Executive Producer – Sam Walsh
Senior Producer – Leah Bohl
Account Director – Joel Don
Management Supervisor – Ben Allison
Account Executive – Kayla Riley
Business Affairs Manager – David Peake
Senior Project Manager – Shayna Fung
Associate Director, Strategic Planner – Trang Phan
Senior Digital Strategist – Cliff Adams
Director of Product Insights – Robert Jordan
Senior Art Producer – Brian Gibson
Production Company
Vision
Director | Leo Zuckerman
Managing Director/EP | Geoff McLean
DOP | Kiel Milligan
Edit
TOM (Team One Multimedia)
Editor | Leo Zuckerman (:60 / :30)
Editor | Sergio Maggi (testimonials / :15)
Executive Producer | Gina Grosso
Editor Assistant | Cole Conci
VFX Studio:
ZOIC
Vfx Supervisor | Derek Johnson
Flame Lead | Vincent Blin and Julien Brami
Executive Producer / Head Of Production | Jeff Blodgett
Music
Music License
Music Bed
Ryan Taubert – original score
Mix
Juice Studios
Sound Engineer | Bob Gremore
Executive Producer | Dawn Redmann

art

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.