During the Superbowl only a 30-second version of this ad will air. A tie-in with Marvel's "Black Panther" movie, it's your usual co-branded in the zeitgeist moment only if you're really into this superhero film. Which granted, a lot of people are. Not sure how many of them also buy Lexuses, but we'll see.

Ad Agency: Walton Isaacson

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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