"We set out to make each piece of advertising in this campaign unique," began Jon Pearce, Team One's group creative director and copywriter on the campaign. "We needed to reach an audience of young affluents, so the TV spots needed to behave in a way visually, and with music to communicate everything that's unique about this model. The IS excels not only in luxury, design, comfort and technology, but also in performance. Accordingly, "Why live in one dimension?" is the theme that unites the spots, and each one delivers on that theme in a slightly different way."
Agency: Team One, El Segundo, CA
Production: Paranoid Projects: Tool
Director: François Vogel
Director of Photography: Alex Lamarque
Sound Design/Editing Co: Chrome
Sound Designer/Editor: Hal Honigsberg
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