Production Company: RSA, London
Director: Carl Erik Rinsch
Agency: BBH London

Executive Creative Director: John Hegarty
Art Director: Rik Brown
Copywriter: Jon Fox
Producer: Kristin Armstrong
Asst. Producer: Louise Bonnar
Senior Account Manager.: Clay Mills


Director: Carl Erik Rinsch
Director or Photography: Claudio Miranda
Line Producer: Cindy Burnay
1st Assistant Director: Howell Blitstein
Production Supervisor: Ben Randolph


President of Commercials, Exec. Producer:Ed Ulbrich
Executive Producer/Head of Production: Karen Anderson
Visual Effects Supervisor Jay Barton
CG Supervisor Ron Herbst
Producer Chris Fieldhouse
VFX Coordinator Stephanie Escobar
Previsualization Artist David Rosenbaum
Flame Artist Dave Stern
Online Flame Artist Kevin Ellis
Nuke Compositor Sven Dreesbach
Nuke Compositor Rafael Colon
Digital Artist Marc Perrera
Digital Artist Lee Carlton
Digital Artist Tim Nassauer
Digital Artist Tim Jones
Digital Artist Chris Norpchen
Digital Artist James Parris
Digital Artist Justin Lloyd
Digital Artist Ruel Smith
Digital Artist Navin Pinto
Digital Artist Derek Crosby
Motion Graphics Artist Jake Sargeant
Motion Graphics Programmer Josh Nimoy
Roto Artist Hilery Johnson Copeland
On Set Tracker Scott Edelstein
Integration Tracker Montu Jariwala
Editor: Russ Glasgow

SOUND DESIGN: Wave Studios
32 Great Pulteney Street
London, W1F 9NW, UK

Sound Designer: Jack Sedgwick


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.