LG Electronics ViewtySmart - Dandelion - (2009) :30 (USA)


LG Electronics ViewtySmart - Dandelion - (2009) :30 (USA)

Directed by Filip Engstrom for prodco Smuggler, the spot began airing throughout Europe and Asia May 15.

Brickyard VFX created “Dandelion” almost entirely in CG on a truncated six-week timetable that included pre-viz and a one-day motion capture and live-action shoot with a single actor. The humanoid robots in the spot are built from live-action footage of the actor’s head, hands and feet seamlessly integrated with CG animation of the robotic body.

“During pre-production meetings we quickly determined that mo-cap would provide the only way to deliver the project in such a short amount of time,” commented Brickyard’s CG Supervisor David Blumenfeld. “Because of the types of motions we needed to capture, we also saw that we could do the mocap and live-action shoots simultaneously, which was not only an enormous time-saver, but also allowed us to ensure that the live-action footage was matched seamlessly with the motion capture data.”

Client LG Electronics, Inc.
Title "Dandelion"
Agency Y&R NY
Creative Director Darren Moran, Gabe Hoskins
ACT / Art Director Jeff Payne
ACD / Copywriter Cheryl Chapman
Agency Producer Stacy Kay
Production Company Smuggler
Director Filip Engstrom
Director of Photography Linus Sandgren
Live Action Exec. Producer Brian Carmody
Live Action Producer Rhonda Vernet
Production Design/Art Direction Steve Sumney
Editorial Company General Editorial
Editor Noah Herzog
Audio Post Lime
Sound Design Stimmug

Visual Effects Brickyard VFX
VFX Executive Producer Sue Troyan
Visual Effects Producer Amy Russo

CG Supervisors Robert Sethi, David Blumenfeld
Lead 2D Artist Patrick Poulatian
2D Artist Mandy Sorenson
3D Artists Carl Harders, TV Tran, Sam Kao, Andre DeSouza, Drew
Daleo, Glenn Suhy, John Cherniack
Graphics/Animation Hiroshi Endo


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