When M&C Saatchi Stockholm set out to advertise the super sleek, über advanced pinacle of tv design for LG they discovered, that while LG Electronics Smart TV’s are getting more and more advanced, what we watch on it is getting sillier and sillier. Take screaming goats, for example.

Agency: M&C Saatchi Stockholm Production Company: Lillasyster Director: Mauri Chifflét

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.