James Lipton lends out his beard to a young lass and encourages her to "Give it a ponder"

Agency : Young & Rubicam, New York
Chief Creative Officer : Ian Reichenthal
Chief Creative Officer : Scott Vitrone
Global Creative Director : Darren Moran
Associate Creative Director : John Battle
Copywriter : John Battle
Associate Creative Director : Jeff Blouin
Art Director : Jeff Blouin
Art Director : Evan Benedetto
Art Director : Jan Jaworski
Copywriter : Tara Lawall
Executive Director of Content Production : Nathy Aviram
Executive Producer : Alex Gianni
Production Company : Smith & Sons
Director : Ulf Johansson
Director of Photography : Stephen Keith Roach
Executive Producer : Philippa Smith
Producer : Nicola Smith
Line Producer : Nancy Cannava
Editorial Company : Final Cut - New York
Editor : Carlos Arias
Assistant Editor : Sonejuhi Sinha
Executive Producer : Stephanie Apt
Producer : Viet-An Nguyen
FX/SFX Company : Smoke & Mirrors
Lead Flame Artist : Nic Seresin
Creative Director : Sean Broughton
Executive Producer : Sue Romweber
Producer : Barbara Kontarovich
FX/SFX Company : Absolute Post
Lead Flame Artist : Nathan Kane
Assistant Flame Artist : James "Krispy" Cornwell
Executive Producer : Sally Heath
Producer : Nirad 'Bugs' Russell
Audio Company : Sound Lounge
Audio Company : Final Cut
Mixer : Philip Loeb
Mixer : Terressa Tate


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.