Damon Collins, Executive Creative Director at RKCR/Y&R said, “The idea of a US daytime soap offers great scope for both insight into the target market and extreme silliness. We’re hoping the documentary will do well at the Oscars.”


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.