Canadian ad agency lg2 want US clients to consider looking north to get more advertising bang for their buck. An extra 35% more bang for their buck. While I sort of like the odd mini-me execution with each agency role having a mini-me counterpart, I'm not a fan of the idea. We're selling ourselves on the fact that we're cheaper now? That seems to me, to be a fundamental mistake. Don't sell yourselves short - forgive the pun.

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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