Canadian ad agency lg2 want US clients to consider looking north to get more advertising bang for their buck. An extra 35% more bang for their buck. While I sort of like the odd mini-me execution with each agency role having a mini-me counterpart, I'm not a fan of the idea. We're selling ourselves on the fact that we're cheaper now? That seems to me, to be a fundamental mistake. Don't sell yourselves short - forgive the pun.