Sexiness for everyone indeed, in this German ad from Glow, a woman spends 40 seconds fixing her underwear before putting on her burqa. Bound to create controversy, though it's quite true that women will spend on nice frilly underwear that men never see. I'm wearing leopard spotted sheer stuff right now, underneath the frumpiest outfit I have 'cuz it's bloody cold outside today.

Title : "Sexiness for Everyone"
Agency Glow, Berlin
Client: Liaison dangereuse GbR
Brand Name: Liaison Dangereuse
Tagline: Sexiness for Everyone. Everywhere


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.