Happily breaking the current mold of regular diaper ads, I've seen this ad melt the heart of a very picky copywriter who also happens to be a very proud dad.
Bullseye on the emotion, Libero. Right in the kisser. Tagline: Up& GO - for children who have started to walk.

Agency: Forsman och Bodenfors, Gothenburg. Music : Intro (Macabre Noise Holocaust) Autophagia
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.