Funny walk - a pan european diaper ad unlike any other diaper ad? Judge for yourself.

Super: Would you want to walk like this?
Neither does your child.

my pet peeve: Babies are not children. Children don't wear diapers only babies and toddlers do. They use the word "child" here, much like P&G always do as well. Diaper clients usually insist on using the word child - expanding market via language choice alone. Some children today wear diapers up to the age of five, proving that using the word "child" actually works.

Agency: Forsman och Bodenfors, Gothenburg.
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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