Libero - Funny Walk - (2000) 0:30 (Sweden)


Libero - Funny Walk - (2000) 0:30 (Sweden)

Funny walk - pan european diaper ad unlike any other diaper ad? Judge for yourself.

Super: Would you want to walk like this?
Neither does your child.

Agency: Forsman och Bodenfors, Gothenburg.

peeve: Babies are not children. Children don«t wear diapers only babies and toddlers do. They use the word "child" here, much like P&G always do as well. Diaper clients usually insist on the word child - some children today wear diapers up to the age of five, proving that using the word "child" works.


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