Funny walk - pan european diaper ad unlike any other diaper ad? Judge for yourself.
Super: Would you want to walk like this?
Neither does your child.
Agency: Forsman och Bodenfors, Gothenburg.
peeve: Babies are not children. Children don«t wear diapers only babies and toddlers do. They use the word "child" here, much like P&G always do as well. Diaper clients usually insist on the word child - some children today wear diapers up to the age of five, proving that using the word "child" works.