Libra and Clemenger BBDO Melbourne are launching ‘I Am Fearless’, to help young women learn to deal with their fears. This spot in particular starts singer Megan Washington who talks about her debilitating stutter. “All the things I have done in my life that I am proud of are all things on the threshold of which I felt immense fear.” It will be followed up by Miranda Tapsell talking about bullying and racism, and yoga entrepreneur Sammy Veall who will reveal she didn’t want to be known only as “the girl who got burned.”

If this spot is any indication, we'll be treated to some tasty animation along with some life affirming stories.

The goal is to make iamfearless.com.au the place for young women to visit, share their own stories, and most importantly, feel like they aren't alone as they face their fears, big or small.

Oh yeah-- here's the best part for those of us in the States who aren't familiar: Libra's a tampon brand. Obviously this has zero to do with the product itself, but as a brand it's taking a stand. Libra is for fearless girls, and women.

Love it.

Client: Asaleo Care - Libra Executive General Manager - Marketing Andrew Phillips General Marketing ManagerL Jenny Nolch Senior Brand Manager - Libra : Carla Gilbert Agency: Clemenger BBDO Melbourne Creative Chairman: James McGrath Executive Creative Director: Ant Keogh Senior Copywriter: Hilary Badgar Copywriter: Shannon Crowe Art Director: Jackson Harper Social Creative Lead: Chelsea Parks Executive Producer : Sonia von Bibra Executive Planning Director: Paul Rees-Jones Digital Strategist: Christian Russell Group Account Director: Naomi Gorringe Account Director: Kate Joiner Account Executive: Alex Mleczko Interactive Director: Kate Thompson Senior Digital Producer: Gemma Seeto Digital Producer: Allan Ngo Print Producer: Nick Short Digital Designer: Adam Hengstberger Tester: Sunny Sehgal Technical Director: Gil Fewster Senior Developer: Niall Rutter Developers: Fork Digital Production Production House Exit Films (Megan Washington), Flare Productions (Sammy Veall, Miranda Tapsell) Director (Exit) Amy Gebhardt Director (Flare) Hilary Badger/Jackson Harper/Shannon Crowe Producer (Exit) Fiona Pakes Producer (Flare) Sonia von Bibra Editor - (Flare) Sam Coates DP (Exit) Ari Wegner DP (Flare) Sam Coates Post Production Flare Sound Design Ralph van Dijk (Eardrum) Sound studio Flagstaff Sound engineer Paul LeCouter/Stevo Williams Animation Jacky Winter Group/Flutter Artist Andrew Archer Director Domenico Bartolo Producers Fushia O'Hara/Li Liang Johnson Animation Studio Flutter
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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