Libra and Clemenger BBDO Melbourne are launching ‘I Am Fearless’, to help young women learn to deal with their fears. This spot in particular starts singer Megan Washington who talks about her debilitating stutter. “All the things I have done in my life that I am proud of are all things on the threshold of which I felt immense fear.” It will be followed up by Miranda Tapsell talking about bullying and racism, and yoga entrepreneur Sammy Veall who will reveal she didn’t want to be known only as “the girl who got burned.”
If this spot is any indication, we'll be treated to some tasty animation along with some life affirming stories.
The goal is to make iamfearless.com.au the place for young women to visit, share their own stories, and most importantly, feel like they aren't alone as they face their fears, big or small.
Oh yeah-- here's the best part for those of us in the States who aren't familiar: Libra's a tampon brand. Obviously this has zero to do with the product itself, but as a brand it's taking a stand. Libra is for fearless girls, and women.