Clemenger BBDO Australia bring us this different take on the feminine products for women. Libra, the Australian tampon company, drops this one on us. It's the old switcheroo in which one woman wakes the other one up for "boot camp." The other one meekly protests it's her period, before being thrust a box of Libra.

Cut to the women in their car watching their hot male Ozzie counterparts during their practice. Geddit? It's not about the women working out at all. Even on your heaviest period you can still get out there ogle the boys.

Score one for women's rights. Seriously. Let's appreciate the "human truth," that suggests women still have sex on the brain during their periods rather than the more condescending tampon ads which put women in unlikely positions they'll most never be in at this time. I.E "You can even ride a horse!

It's kinda silly, true. But at least it's honest. Nice one, Clemenger, BBDO.

Executive Creative Director: Ant Keogh Creative Director: Jim Ingram Creative Director: Ben Couzens Senior Copywriter: Nick Kelly Senior Art Director: Nic Buckingham Agency TV Producer: Cindy Merlin Group Account Director: Jenn Chin Senior Account Director: Louise McLaughlan Account Manager: Berlin Abraham Strategy Planner: Heather Lewis Director: Fiona McGee Production Company: Goodoil Films Producer: Claire Richards Offline Editor: Johanna Scott (The Butchery) Online Editor: Eugene Richards (The Refinery) Sound: Paul Le Couteur (Flagstaff Studios) EXECUTIVE GENERAL MANAGER PERSONAL CARE: Andrew Phillips Marketing Manager – Feminine Hygiene: Therese Winterburn Brand Manager: Kelly Magee Marketing Manager – Liners: Carla Spadafora

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.