Libra Invisibles (2012): Australia
Clemenger BBDO Australia bring us this different take on the feminine products for women. Libra, the Australian tampon company, drops this one on us. It's the old switcheroo in which one woman wakes the other one up for "boot camp." The other one meekly protests it's her period, before being thrust a box of Libra.
Cut to the women in their car watching their hot male Ozzie counterparts during their practice. Geddit? It's not about the women working out at all. Even on your heaviest period you can still get out there ogle the boys.
Score one for women's rights. Seriously. Let's appreciate the "human truth," that suggests women still have sex on the brain during their periods rather than the more condescending tampon ads which put women in unlikely positions they'll most never be in at this time. I.E "You can even ride a horse!
It's kinda silly, true. But at least it's honest. Nice one, Clemenger, BBDO.
Executive Creative Director: Ant Keogh
Creative Director: Jim Ingram
Creative Director: Ben Couzens
Senior Copywriter: Nick Kelly
Senior Art Director: Nic Buckingham
Agency TV Producer: Cindy Merlin
Group Account Director: Jenn Chin
Senior Account Director: Louise McLaughlan
Account Manager: Berlin Abraham
Strategy Planner: Heather Lewis
Director: Fiona McGee
Production Company: Goodoil Films
Producer: Claire Richards
Offline Editor: Johanna Scott (The Butchery)
Online Editor: Eugene Richards (The Refinery)
Sound: Paul Le Couteur (Flagstaff Studios)
EXECUTIVE GENERAL MANAGER PERSONAL CARE: Andrew Phillips
Marketing Manager – Feminine Hygiene: Therese Winterburn
Brand Manager: Kelly Magee
Marketing Manager – Liners: Carla Spadafora
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.
Want to join adland?
Create an adgrunt account for 6 USD.
- Oh! Amazing exertion through
2 hours 21 min ago
- If truth be told prosperous
3 hours 18 min ago
9 hours 24 min ago
- Considerably, this post is
14 hours 19 min ago
- The modern development of the
16 hours 26 min ago
- What is the name of the music
22 hours 9 min ago
- צור קשר עם קוקה קולה ישראל
2 days 3 hours ago
- אני רוצה ששמי יהיה על בקבוק
2 days 10 hours ago
- Name Asaad
2 days 10 hours ago
- What, no pitchforks and
3 days 33 min ago