This girl has a clever way of picking up cute Mod boys - interesting way to make a (feminine) product point, and not one rollerblading girl in sight. Bless!

Super: Absorbs seven times more than you need.

Agency: Forsman och Bodenfors, Gothenburg.

Music : 'Kissing Tree' Paula Ålund
Agency: Forsman & Bodenfors, Göteborg
Production: Renck/ Åkerlund Film, Stockholm
Creatives: Johan Eghammer, Silla Öberg
Agency Producer: Charlotte Most
Director: Johan Renck
Producer: Martina Stohr
Director of Photography: Gösta Reiland

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.