T'is the season for idealistic advertising where the grandparents get surprised by the entire extended family and the Norman Rockwell turkey is picture perfect. The moments are special and while it is heavy on the schmaltz, the message is great: the people matter more than the presents.

Client: Lidl Ireland Creative Agency: Chemistry Creative Director: Mike Garner Planning Director: Sinead Cosgrove Agency Producer: Fiona McGarry Art Director: Hugh O’Connor Copywriter: Mark Tuthill Account Team: Dee Gunning, Audrey Farrelly, Emma Spicer Production Company: Antidote Director: Henry Mason Producer: Andrew Freedman, Tess Bunworth

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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