A mother's job is to say "no" roughly a thousand times an hour, apparently. As the offspring swarm around her, begging for snacks and chocolates, she stays focused on the list and doesn't break down until the very last minute. Healthy chips it is for the kids who cheer now that they finally wore mum down. Yay! Chips!

See also The O'Connors, Luke and Amy , Craig and Maired, Adrian and Mary and Denis and Marie.

Agency: Chemistry
Client Service: Dee Gunning, Audrey Farrelly, Emma Spicer
Planning Director: Sinead Cosgrove
Agency Producer: Fiona McGarry
Executive Creative Director: Mike Garner
Deputy Creative Director: Robert Boyle
Copywriter: Donal O’ Higgins
Digital Strategy: Lynsey Paisley
Production Company: Antidote
Director: Ken Wardrop
Executive Producer: Andrew Freedman
Production Coordinator: Paula Stewart
Lead Researcher: Brian Raftery
Cinematographer: Roman Bugovskiy
Cinematographer: JJ Rolfe
Production Design: Joe Fallover
Post Production: Windmill Lane Studios
Editor: John O’Connor
Assistant Editor: Mark Pigott
Colourist: Matt Branton
Flame Artist: Ian Jacobs
Graphics: Shayne Murphy

MUSIC
Original, composed by John Hardy "Full Shop"
Copyright Title: “Hey Soul Sister”
Writers: Monahan/Bjoerklund/Lind
Rearranged by Sponge Music
Voiceover: Bob Kelly
Recording Studio: Number 4 Studios, Dublin
Sound Engineer: Mark Henry

Commercials: 
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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