Life puts its WetBrush to the test with parents and kids. Can they tell who is brushing their hair? Not any more. The new WetBrush eliminates the pain of having your knotty hair brushed.

Agency Credits: BBR Saatchi & Saatchi Client: Super-Pharm Brand: Life Private Label Brand Product: The Wet Brush (hair brush) Executive Creative Director: Nadav Pressman Creative Director: Idan Levy Art Director: Michal Gonen Copywriter: Yair Zisser VP Production/ Content: Dorit Gvili Producer: Odelia Nachmias Freifeld VP Group Account Head: Shani Shaul Vengosh Noa Sharf: Account Supervisor Stav Hershkovitz : Account Executive Shai Nissenboim: VP Strategic Planning Roni Arison: Planning Supervisor Ronit Doanis: Traffic Co/Ordinator Bonamaze: Production Company Director: Guy Michael

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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