LA-based mixed-media production studio Roger recently partnered with Lifetime TV to create a series of promos for "Preachers' Daughters," a brand-new reality series. Led by Creative Director Terence Lee, the promos comically present the trials and tribulations of teen parenting (with biblical proportions).
Shooting two completely different :30s in one day for "Preachers' Daughters," production required capturing all of the coverage thoroughly and efficiently. This included shooting and redressing bedroom sets for all three daughters featured in the campaign. Surmounting that challenge, Roger also had to structure its busy production day to accommodate other parties on set for a still shoot and web interviews.
For Roger, this latest campaign was an opportunity to demonstrate its live-action capabilities and talents beyond design and animation on more large-scale productions.
Project: “Nightly Prayer” & “Say A Little Prayer” Promos for Preachers’ Daughters
Airdate: March 2013
Client: Lifetime TV/Los Angeles, CA
Creative Director: Aaron Goldman
Producer: Karen Griffenhagen
VP, On-Air Creative: Jas Sustrich
SVP, Creative: Valerie Albanese
Production Company: Roger / Los Angeles, CA
Director: Terry Lee
DP: Sion Michel
Executive Producer/Producer: Drew Neujahr
Line Producer: Rich Kaylor
Production Supervisor: Jake Blasco
Production Designer: Matthew Holt
Where Shot: Los Angeles, CA
Editorial Company: Lifetime
Color Correction: Margarita Mix