Briefing: To promote Liga Sagres. To reinforce Sagres as a football brand, to increase both the attendance at the stadiums and Sagres sales.
Idea: Get on the Field – Sagres makes posible the wildest and most unreachable dream of every soccer lover: to put on their boots and experience what it feels like to play a game on real stadiums, completely full of fans. Collect the codes from the bottle caps, insert them on the website, choose the game you wish to play and “Get on the Field”.
Results: More than 287.630 visits to Sagres website... 8.5 millions codes inserted by consumers... More than 2.000 teams created from all parts of the country... And more than 10.4 million page views on the promotion´s website (in a country with a population of only 10 million people)
Advertised brand: LIGA SAGRES
Advert title(s): GET ON THE FIELD
Advertising Agency: Fischer Portugal, Lisbon, Portugal
Creative Director: Diogo Mello
Art Director: Diogo Mello, Marco Martins
Copywriter: Rafael Pitanguy
Account Manager: Maria Caetano, Tiago Sousa
Planner: Marcio Beauclair
Director: Garage – Ernesto Bacalhau
Art Buyer: Sonia Saldanha
TV Producer: Cesar Monteiro
Published/Released/Aired (Month, Year): August, 2009