Sony Music and Carlsberg-owned Xide launched an interactive nightclub experience based on the Lilla Sällskapet’s new single Night Animals. If you go here you can join in on the fun. This is just a l'il ol' promo spot for it.
By the way what is it with Scandinavian musicians and animals? Miike Snow is Swedish and had a huge hit with Animals. Ylvis is from Norway and I won't even link "What Does The Fox Say," because something bad might happen, like the ring. And now Lilla Sällskapet. Strange.

Client: Carlsberg/Xide Agency: M&C Saatchi Production partners: Sony Music och Google Production company: B-Reel Director: Magnus Härdner

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kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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