LionsGate know exactly who might enjoy watching a freaky movie about exorcisms, teenage guys between 15 and 19. Where are all these dudes? They're on Chatroulette trying to score a bit of skin. Well then, what's the plan LionsGate? Tease them with the possibility of some skin and then scare the bejesus out of them.
Well done. This, and that Chatroulette AIDS ad we showed you a few months back are good examples of clever viral ads using Chatroulette's audience / expectations.
Now, who's up for taking me to an exorcism movie? I wanna be scared too!