The wife who is married to a mime marvels at her husbands ability to order a pizza at Little Caesars. Then the son appears, and like any offspring he's 50% mom 50% dad. Because mimes man, they have an entire MIME tag to themselves. Mimes in adland, the over-used gag. Mimes are the advertising worlds go-to weird thing. 50% mime is 100% weirder. This is ad-math, trust me, it makes sense. We think 2+2=5.

Agency: Barton F Graf 9000 New York Client: Little Caesars Director: Harold Einstein Production Company: Station Film EP: Eric Liney Edit: MacKenzie Cutler Editor: Gavin Cutler Asst. Editor: Michael Rizzo EP: Sasha Hirschfeld Audio: Heard City Audio Engineer: Philip Loeb Music: Egg Music Finishing: Quietman EP/Head of Production: Carey Gattyan Managing Director/Producer: Tyler Jarrett Flame Artist: Dino Tsaousis LITTLE CAESARS TV CREDITS “Mime” :15 Client Little Caesars Edward Gleich - Senior Vice President of Global Marketing & Corporate Relations Linda Jaworski - Senior Vice President Marketing & Communications Walt Frederiksen - Senior Director of Advertising Gary Savone - Creative Director
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    The math does ad up. This commercial is brilliant. This is SUPERBOWL material.

    Nov 12, 2012
  • Dabitch's picture
    Dabitch

    heh. The math does ad up. Good (unintentional?) pun.

    Nov 13, 2012
  • John McKeanean's picture
    John McKeanean (not verified)

    The math in no way adds up. Why is ordering a pizza "Crazy"? And most importantly, are we not going to address this child's over the top effeminate response? Is that supposed to play into this ad? Are they inferring that mimes are gay?

    Dec 15, 2012

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