Kickoff Show airing

It started so simple, a great deal here, a good shave there, fantastic food, then yoga, theatre, waxing, fashion and then suddenly you're a transvestite. Watch out for that slippery slope in those bright red heels!

Client: Living Social


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.