Make way for the new cool, people.

It's fanny-packs and glue.

Because with Loctite in your fanny pack you can help a lot. What an oddly stunted line. What a great product name. What a bizarre groovy dancing way of selling it. It's official, hipsters killed irony and we're all stuck on glue.

Loctite: Win at Glue - Glance
Agency: Fallon
Chief Creative Officer: Jeff Kling
Creative Director: Jason Bottenus
Art Director: Jonathan Moehnke
Copywriter: Bo MacDonald
Exec Producer: Charles Wolford
Producer: Andrew Koningen
Account Director: Chris Lawrence/Adam Craw
Account Planner: Julianna Simon

Prod Co.: O Positive

Director: David Shane

Executive Producer (s): Ralph Laucella, Marc Grill
Line Producer: Ken Licata

DOP: Sebastian Pfaffenbichler

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Comments (2)

  • tankNZ's picture
    tankNZ (not verified)

    Ahaha great! :)

    May 13, 2014
  • Gamer's picture
    Gamer (not verified)

    Great promo and great product

    Feb 02, 2015

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.