This is the open for the Chicago AICP show this year, a lovely mockument complete with fake history and redundant lines like: "Logos: we encounter them every day. We encounter them at work, and we encounter them at our jobs" . Well done.

Post: Optimus creative director / co-director / co-writer: Mike Ciacciarelli editor / co-director / co-writer: Logan Hall designer / co-writer: Mark Butchko & Jason Oberg

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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