This ad is running in cinemas in the U.K. for London's Air Ambulance. As you think about your family over Christmas, here's one story of a family that almost lost their father due to a horrific bike accident. Thanks to the help of London's Air Ambulance, he was saved.

Client: London’s Air Ambulance
- Creative Team: Procreate London
- Director: Laura Scrivano
- Producer Alex Dawson
- Editor: Anil Griffin
- Executive creative director: Alasdair Graham

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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