It's been hard to create makeup for women of color that matches skin tones. But Balanda Atis fixed that. They created 20,000 skin points, analyzed them and set out to take the data and create a spectrum that would really work. Not only that but they created a woman of color lab to specialize in this, collecting skin tone measurements from 57 different countries of origin. As she says in the documentary, with each new skin tone they discover, there's one more color they have to match. So the process is an on going thing. How cool is that?

LORÉAL USA - The Spectrum Agency - RAIN Client - L’Oréal USA Executive Producer - Nick Godfrey, Brian Edelman, Andrew Howlett Executive Creative Director - Will Hall VP, Head of Strategy - Bill Chamness VP, Head of Production - Timothy Whitney ACD / Art Director - Andy Sheffield Copywriter - Charlotte Davis Agency Producer - Nathan Breton Agency Digital Producer - Tim Xumsai Account Manager - Jaclyn Schillinger Engagement Strategist - Elissa Dailey Production Company - Cebu Osani Director - RAIN Producer - Artesia Balthrop Editor - Jonah Einstein Assistant - Matt Jeon

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.