This is cute. Instead of delivering expensive gear to people, the french lottery delivers happy people to their expensive dream gear - the house, the fast car and even the hot tub that comes pre-filled with bikini-babes.

Advertising Agency: BETC Euro RSCG, Paris, France Executive Creative Director: Stephane Xiberras Creative Director: Olivier Apers Art Director: David Troquier Copywriter: Adrian Skenderovic Director : Manu coeman Production: Same production Agency producer : David Green

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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