Lotte Fit's continue their amazingly bizarre campaign, and bonus they have a behind the scenes on their website showing us just how they made this mans dreary commute cat-tastic instead. Script is easy enough, pop some gum in mouth, have giant cat carry you to work. This is the weird that Skittles wish they had.

Client: Lotte fits

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.