Bensimon Byrne and director Mark Zibert from Sons & Daughters, Toronto show just how many minute details fans need to know when they have money riding on a game.

Agency: Bensimon Byrne, Toronto
David Baxter : Editor
David Rosenberg : Creative Director
Glen D'souza : Art Director
Michael Takasaki : Copywriter
Margaret John : Agency Producer
Director : Mark Zibert
Production Company : Sons & Daughters, Toronto
Account Supervisor: Shelley Hopkins
Account Coordinator: Andrew Livey

Commercials: 

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.