Bensimon Byrne and director Mark Zibert from Sons & Daughters, Toronto show just how many minute details fans need to know when they have money riding on a game.

Agency: Bensimon Byrne, Toronto
David Baxter : Editor
David Rosenberg : Creative Director
Glen D'souza : Art Director
Michael Takasaki : Copywriter
Margaret John : Agency Producer
Director : Mark Zibert
Production Company : Sons & Daughters, Toronto
Account Supervisor: Shelley Hopkins
Account Coordinator: Andrew Livey