Two years ago, Lotto asked New Zealanders the question "What would you do?" and the answers all had in common that people would do what they have always dreamed about. The difference is what did they dream, and this campaign from DDB follows a man who can finally execute his wishlist that he put together as a young boy.

Client: New Zealand Lotteries Agency: DDB New Zealand Production Company: Flying Fish Director : Gregor Nicholas ECD: Toby Talbot Deputy Creative Director: Regan Grafton Creatives: Gavin Siakimotu, Bridget Taylor, Toby Talbot, Regan Grafton, Paul Hankinson Agency Producer - Chloe Sutherland Executive Agency Producer - Judy Thompson Film Co Producer - Penelope Sinclair Post Production - Stu Bedford at DigiPost Editor - Dave Coulsen Soundtrack - Liquid Studios Additional Post - Steve Gulik @ DDB

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.