Two years ago, Lotto asked New Zealanders the question "What would you do?" and the answers all had in common that people would do what they have always dreamed about. The difference is what did they dream, and this campaign from DDB follows a man who can finally execute his wishlist that he put together as a young boy.

Client: New Zealand Lotteries
Agency: DDB New Zealand
Production Company: Flying Fish
Director : Gregor Nicholas
ECD: Toby Talbot
Deputy Creative Director: Regan Grafton
Creatives: Gavin Siakimotu, Bridget Taylor, Toby Talbot, Regan Grafton, Paul Hankinson

Agency Producer - Chloe Sutherland
Executive Agency Producer - Judy Thompson
Film Co Producer - Penelope Sinclair
Post Production - Stu Bedford at DigiPost
Editor - Dave Coulsen
Soundtrack - Liquid Studios
Additional Post - Steve Gulik @ DDB


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.