Louis Vuitton - Journey - (2008) :90 (France)


Louis Vuitton - Journey - (2008) :90 (France)

Come journey with Louis Vuitton.

Quad productions
Ad Agency: Ogilvy Paris
Music by : Gustavo Santaolalla

Louis Vuitton
Editor: Fred Olszak
Executive Creative Director: Christian Reuilly
Agency Producer: Laure Bayle
Director : Bruno Aveillan
Prod. Co. : Quad Productions
Music: Gustavo-Santaolalla
Post Prod & SFX: WIZZ, Paris



I'm not convinced there's enough LV i this. I mean I like the way the patterns flashes at the end, just the mental connection I'm looking for.

I wonder why the "journey" theme for LV. I know it's not new to this ad, but from a strategic standpoint...would be interesting to know why they chose that route. Is there a deeper history to that for the brand?