Love's baby soft which promises your skin will be as soft as a baby's bottom, and that is sexy while a young model licks a lollipop with a naive childish look on her face. Yes, it's a very strange selling proposition. Pedobear buys a lot of this stuff, I hear.

See also the Love's Baby Soft - Because innocence is sexier than you think print ads (number one), and the portrait with the younger girl hugging a teddy bear.

Love's Baby Soft
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.