Love's baby soft which promises your skin will be as soft as a baby's bottom, and that is sexy while a young model licks a lollipop with a naive childish look on her face. Yes, it's a very strange selling proposition. Pedobear buys a lot of this stuff, I hear.

See also the Love's Baby Soft - Because innocence is sexier than you think print ads (number one), and the portrait with the younger girl hugging a teddy bear.

Love's Baby Soft

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.