Lowe's - Man Cave - (2011) :40 (US)


Lowe's - Man Cave - (2011) :40 (US)

Nola Director Nick Lewin documents the plight and glory of the suburban dad in a recent spot for Lowe's, making the best of the compromises that push his life's memorabilia into the basements, attics and spare rooms across the land.

Man Cave takes us on a tour of one man's dream lair, then travels to Lowe's to show us how he brought the space to life. Embarking from our hero's leopard-print couch, Lewin flashes through the man's trophies, his collection of music and instruments, his mini-bar and fish tank. Tucked into the back of his desk, behind his chessboard, is a picture of his beloved wife, whom we soon see is responsible for steering the renovations via shopping trips to Lowe's. In the wide, clean aisles of the superstore, a panoply of paint, window shades, lamps and various building and decorating supplies multiply on the screen. The happy couple finds all they need with the help of a friendly and knowledgeable Lowe's employee.

Lewin delivers the punch line when the camera returns to the signature man-cave and we witness our hero making way for his cartoon-watching daughter on the couch. "It's a man and... daughter cave," he concedes.

"This spot showcases many of Nick's talents - creating characters, delivering editorial coverage, great comedic timing," noted Nola EP Charlie Curran. "We can always count on him to come up with exactly what the story calls for, and this spot is no exception."

Client: Lowe's
Spots Title: Man Cave
Air Date: June 2011

Agency: Footsteps Group
CEO: Alvin Gay
CD/Art Director: Dianne Campbell
Copywriter: Howard Jordan
Producer: Susan Smitman

Prod Company: Nola Pictures
Director: Nick Lewin
EP(s): Charlie Curran
Producer: Carla Tate

Editorial: Hooligan, Inc.
Editor: Barney Miller
Producer: Sue Wlader

Telecine: Nice Shoes
Colorist: Chris Ryan

Post/Effects: Tanq
Flame Artist: Alex Catchpoole
After Effects: Jay Sienkwicz
EP: Mary-Joy Lu

Music: Last Minute Entertainment, NY.
Music Supervisor: Bernie Drayton
Composer: Jonathan Fields

Shoot Location: Los Angeles, CA


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