This ad shows the joy of exploring, the bold discovering, the adventure of cooking in such an epic fashion that I had to go bake a batch of cookies after watching it. True story.
Lovely isn't it? Such a simple insight, and such a simple product - butter, in all the ways you can make it - but such a necessity to making food that it forms the basis for all nightly adventures. So arm up, aspiring chefs, foodies, family feeders and ladies armed with your grandmother's cookie recipe-book, load that butter into your shopping trolley. Get that Lurpak home. Make sure you come prepared to the nightly pantry exploring. Who knows, maybe you'll discover butter poached lobster or a new twist on chicken Kiev in your culinary adventures.