In China the term "Little Brother" is a commonly used euphemism for penis. This ad for Lynx has some fun with that term.

Agency: BBH China Creative Director: Steve Elrick/ Johnny Tan Art Direction: Kat Bojcuk/ Steve Sorec Copy Writing: Steve Sorec/ Jay Qian Production: Bernice Wong/ Ivy Shi Planning: Simonas Piepalius Account Management: Ara Hampartsoumian / Alicia Kennedy/ Rei Zhang / Elvis Li Production Company: Shooting Gallery Shanghai Producer: Pearl Tan Director: Dogboy Antony Alekna/Matthew McCaughey DOP: Chris Reed Editor: Attic Shanghai, Keat Ng Music & Sound Design: Fuse, Malaysia Post Production: Volt Shanghai