about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    What is this, a tribute to 50 First Dates? The song's been lifted from there, as well as the idea (although given the Lynx treatment). I suppose it's easier than coming up with anything original. When is inspiration simply plagiarism?

    Nov 07, 2006
  • Dabitch's picture

    How is the idea lifted from 50 first dates? I don't recall Drew and Adam getting dressed on their way back to the original meeting point in that film......???

    Nov 08, 2006
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Well, both sets of characters wake up next to each other, and then there's some kind of explanation of how it happened (in the movie via a video / journal etc - here by way of flashback). What with the song and everything, you can't tell me the basic idea wasn't ripped off as well. If that movie wasn't the "inspiration" behind this ad I'll eat my shorts.

    Nov 09, 2006

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